Search engines rank pages, not just domains.
Page Authority (PA) is a third-party score (from Moz) that estimates the ranking strength of a specific URL on a 1–100 scale. This free tool lets you check PA for individual pages and compare them side by side.

Use exact page URLs (not just the domain) for accurate page-level results.
| Aspect | Meaning |
|---|---|
| Focus | Strength of one URL |
| Scale | Typically 1–100 |
| Signal type | Link-based predictive metric |
| Best use | Comparing pages and tracking relative strength |
PA is not a Google ranking factor.
It is useful as a research benchmark because it often correlates with link equity patterns, but it does not decide rankings by itself.
Domain Authority (DA)
Estimates the overall strength of a website.
Page Authority (PA)
Estimates the strength of one specific page.
That is why:
For page optimization and content prioritization, PA is often more actionable than DA alone.
There is no single “good” number for every niche. Compare similar pages.
Practical reading:
Most useful questions:
Content prioritization
Identify which existing pages already have more authority and can support competitive topics.
Competitor page comparison
Check the exact competitor URL ranking for your keyword, not just their homepage.
Internal linking decisions
Point more internal links from stronger pages toward strategic URLs.
Progress tracking
Re-check the same URL set monthly/quarterly to watch direction, not daily noise.
PA models generally reflect page link equity patterns. In practice, stronger pages tend to have:
Sustainable approach:
Chasing the score directly is less effective than improving the page’s real value and discoverability.
Use PA with rankings, traffic, and Search Console data for better decisions.
Is this Page Authority Checker free?
Yes. Standard checks do not require an account.
Can PA be higher than DA?
Yes. A well-linked page can outscore the domain-level average.
Does higher PA guarantee rankings?
No. Relevance, content quality, intent match, and competition still matter.
How many URLs can I check?
Up to 20 per batch in the standard tool.
How often should I re-check?
Monthly or quarterly is usually enough for trend tracking.
Note: Page Authority is a predictive, third-party metric. Treat it as a comparative signal for page-level strength, not as a direct ranking score from Google.